01 — Instagram
Instagram Post
1080 × 1080 pxDesign
with
intention.
Quiet confidence.
Deliberate craft.
Design
with
intention.
Quiet confidence.
Deliberate craft.
Design
with
intention.
Quiet confidence.
Deliberate craft.
Instagram Post (1:1): Use for feed posts. The dark variant performs best for brand awareness content. Keep text minimal — let the typography breathe. Always include the icon mark in the corner.
Instagram Story
1080 × 1920 pxWe don't
follow trends.
We build foundations.
velastudio.com
VELA Studio
Brand Identity
Systems
velastudio.com
Instagram Story (9:16): Keep key content within the center 60% to avoid UI overlap. The split variant works well for product/service announcements. Always include a swipe-up CTA or link sticker in the bottom safe zone.
02 — LinkedIn
LinkedIn Profile Banner
1584 × 396 pxLinkedIn Banner (1584×396): Keep the left 30% clear for profile photo overlap. The dark variant reads better against LinkedIn's white UI. Export as JPG at 72dpi for optimal file size.
LinkedIn Post Image
1200 × 627 pxPerspective
"Great brands are built
on restraint, not noise."
VELA Creative Studio
Brand Insight
The brands that endure
are the ones that know
when to say nothing.
VELA Creative Studio
LinkedIn Post (1200×627): LinkedIn auto-crops to ~1.91:1 in feed. Keep all critical content within the center 80%. Use the quote variant for thought leadership, insight variant for brand statements.
03 — Twitter / X
Twitter/X Card
1200 × 675 pxCraft over
noise.
velastudio.com
Craft over
noise.
velastudio.com
Twitter/X Card (1200×675): Twitter crops to 16:9 in timeline. Keep text in the left 60% to avoid the card action overlay. Use the dark variant for maximum contrast in both light and dark mode Twitter.
04 — Specifications
| Platform | Format | Dimensions | Ratio | File Type | Max Size |
|---|---|---|---|---|---|
| Feed Post (Square) | 1080 × 1080 px | 1:1 | JPG / PNG | 8 MB | |
| Story / Reel | 1080 × 1920 px | 9:16 | JPG / PNG | 8 MB | |
| Profile Banner | 1584 × 396 px | 4:1 | JPG / PNG | 8 MB | |
| Post Image | 1200 × 627 px | ~1.91:1 | JPG / PNG | 5 MB | |
| Twitter/X | Card / Post | 1200 × 675 px | 16:9 | JPG / PNG | 5 MB |
| Twitter/X | Header Banner | 1500 × 500 px | 3:1 | JPG / PNG | 5 MB |
Dark Backgrounds
Primary choice for brand posts. Maximum contrast, premium feel.
Light Backgrounds
Use for editorial content, quotes, and thought leadership posts.
Gold Accent
Sparingly — for emphasis, CTAs, and special announcements only.